3 Kasım 2011 Perşembe

Katakana Analysis Draft

I found two interesting katakana phrases used by Japanese. Instead of finding them online and then checking with my Japanese friends, I did the other way around and asked my Japanese friends first, and then checked them up again online. Here they are:

イデオロギー - ideology
スタバる - to go to Starbucks

I thought the first word is interesting, for it shows us how the Japanese borrowed terms from the West which ultimately changed their conception of the world, including that of their native land, Japan itself. "Ideology" is a word that we, today, take for granted, most of the time disregarding the historical geneaology behind it, and how it was indeed historically constructed at a given time. Therefore, words such as イデオロギー help us to become more self-reflexive in using and defining what we take as a given.

The second word is a weird combination of Katakana and Hiragana. A comment on my post suggested that the Japanese put る at the end of any word to denote action, "to go to ..." If that is so, this word actually might lose the meaning I had in mind in the first place. Nevertheless, スタバる for me is "glocalism" par excellence. The fact that "going to Starbucks" has become a colloquial term that is also manifested in written language tells us something about linguistics, where the language has become a signifier for a greater phenomenon.

2 yorum:

  1. Very interesting!
    What do different textbooks say about katakana words? How do they categorize the usage and do they categorize them in the same way? Have you encountered any other examples that may not fit into the way textbooks categorize them?

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  2. Ulugさん、こんにちは!

    I think your word choice is very interesting.

    However, you should look up and describe the context in which the terms are used, then explain why Katakana is used to express these items.

    For example, are there any Japanese equivalent for イデオロギー? By whom the term is used often with what kind of motives? Is there any special meaning or reasons behind the use of this word in the Japanese society in particular?

    You can also deepen your analysis of the second sample 'スタバる' by including the information about the user and the context in which the term is used and why.

    If you find it difficult to analyze your words any deeper, try to find examples that you can do more research and go beyond the explanations given in the textbook:)

    Good luck!
    TA Miyamoto

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